Campaign & Activity Analytics

Reading Workflow Performance

Per-Activity Statistics

Each activity in the campaign view shows Processed, Rejected, Sent, Opened, Clicked, Replied, and Bounced counts, letting you see exactly where a workflow is losing engagement — e.g. a strong open rate on Activity 1 but a weak click rate suggests the email's content/offer, not its subject line, needs work.

Comparing Branches

Since branches are just activities with different triggers, compare how many participants ended up on the "engaged" branch (opened/clicked) vs the "re-engagement" branch (didn't open) to judge overall campaign health, not just a single email's stats.

Best Practices

• Keep the entry filter narrow and specific — a campaign targeting "everyone" behaves like a blunt mass mailing, defeating the point of branching logic.
• Always test-run before starting live.
• Review Participants regularly for the first week after launch to catch a misconfigured trigger before it affects many contacts.
• Keep unsubscribe/compliance requirements from the Email Marketing course in mind — every mailing activity is still subject to the same deliverability and legal rules.