Staying in Good Standing With Meta

Protecting Your Business Account

WhatsApp Business accounts can be restricted or banned by Meta for policy violations — this is entirely outside Quickenerp's control, so following the platform's own rules matters.

Rules to Follow

• Only message customers who have genuinely opted in (provided their number expecting business contact) — never message purchased or scraped number lists.
• Keep templates factual/transactional (order updates, appointment reminders, support) rather than disguising promotional content as a transactional template — Meta reviews for this.
• Respect opt-outs immediately; include a way to stop messages in marketing-adjacent templates.
• Monitor template Quality ratings and pause/revise anything trending toward low quality before Meta disables it for you.

Cost Awareness

WhatsApp Business API messaging is billed per conversation by Meta (rates vary by country and category) — high-volume automated notifications (every order confirmation, every reminder) have a real ongoing cost, factor this in before wiring up automation for very high-frequency events.