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CRM

CRM

This course covers the full CRM module in Quickenerp. Learn how to manage your sales pipeline, convert leads to opportunities, track activities, automate follow-ups, organise teams and territories, and analyze team performance.

Responsible System
Last Update 07/21/2026
Completion Time 3 days 13 hours
Members 1
Sales & CRM
Lead Assignment & Territories
Lead Assignment & Territories

Getting Leads to the Right Salesperson

There are three ways new leads reach a salesperson: manual assignment, assignment rules, and self-service pickup.

Manual Assignment

Open the lead → set Salesperson and Sales Team directly. Fine for low volume or when a manager wants to hand-pick every assignment.

Assignment Rules (Automatic)

Go to CRM > Configuration > Sales Teams → open a team → Assignment Rules tab.

  • Domain – A filter deciding which leads this team is eligible for (e.g. country = "Pakistan", or a specific UTM source).
  • Assignment Method – Balanced (round-robin so everyone gets an equal count) or Manual.
  • Per member, a Capacity can be set (e.g. max 20 open opportunities) so the round-robin skips people who are already overloaded.
  • The Lead Assignment scheduled action runs this logic periodically (Settings → Technical → Scheduled Actions).

Territory-Style Domains

Quickenerp doesn't have a separate "Territory" model — territories are implemented as assignment-rule domains, typically on Country, State, or a custom Tag field. Common patterns:

  • One team per country/region, domain filters on country_id.
  • One team per product line, domain filters on a lead Tag set during lead capture (e.g. from a product-specific landing page).
  • One team per language, domain filters on the contact's lang.

Self-Service Pickup

If a team has no assigned salesperson set as default, unassigned leads sit in a shared "My Pipeline" filtered-out pool visible to the whole team; any member can open one and click Assign to Me. Useful for smaller teams that prefer first-come-first-served over strict rules.

CRM Overview
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New Content
Lead Assignment & Territories
Lead Assignment & Territories
Preview

Getting Leads to the Right Salesperson

There are three ways new leads reach a salesperson: manual assignment, assignment rules, and self-service pickup.

Manual Assignment

Open the lead → set Salesperson and Sales Team directly. Fine for low volume or when a manager wants to hand-pick every assignment.

Assignment Rules (Automatic)

Go to CRM > Configuration > Sales Teams → open a team → Assignment Rules tab.

  • Domain – A filter deciding which leads this team is eligible for (e.g. country = "Pakistan", or a specific UTM source).
  • Assignment Method – Balanced (round-robin so everyone gets an equal count) or Manual.
  • Per member, a Capacity can be set (e.g. max 20 open opportunities) so the round-robin skips people who are already overloaded.
  • The Lead Assignment scheduled action runs this logic periodically (Settings → Technical → Scheduled Actions).

Territory-Style Domains

Quickenerp doesn't have a separate "Territory" model — territories are implemented as assignment-rule domains, typically on Country, State, or a custom Tag field. Common patterns:

  • One team per country/region, domain filters on country_id.
  • One team per product line, domain filters on a lead Tag set during lead capture (e.g. from a product-specific landing page).
  • One team per language, domain filters on the contact's lang.

Self-Service Pickup

If a team has no assigned salesperson set as default, unassigned leads sit in a shared "My Pipeline" filtered-out pool visible to the whole team; any member can open one and click Assign to Me. Useful for smaller teams that prefer first-come-first-served over strict rules.

New Content
Introduction to CRM
Introduction to CRM
Preview

The CRM Module

Go to CRM from the main dashboard. The CRM module manages the customer relationship lifecycle from first contact to closed deal.

Core Concepts

Concept Model Description
Leadcrm.lead with type='lead'An unqualified inquiry. May not have a contact yet.
Opportunitycrm.lead with type='opportunity'A qualified lead with identified customer and expected revenue.
Pipeline Stagecrm.stageSteps in the sales process (e.g. New, Qualified, Proposal, Won).
Teamcrm.teamA group of salespeople with shared pipeline and targets.
Activitymail.activityScheduled task (call, meeting, email) linked to a lead/opportunity.
Lost Reasoncrm.lost.reasonWhy an opportunity was lost (price, competitor, timing).
Recurring Plancrm.recurring.planFor subscription-style opportunities: monthly/annual recurring revenue instead of one-time.

Views in CRM

  • Pipeline (Kanban) – Default view. Drag opportunities between stages.
  • List – Tabular view with all fields.
  • Calendar – Activities by date.
  • Graph – Revenue forecast, lead sources, win rate.
  • Cohort – Analyze conversion by lead creation date.
  • Map – Plot opportunities geographically (useful for field sales route planning).

Navigation Tips

  • Use Filters: My Pipeline, Won/Lost This Month, High Priority.
  • Use Group By: Stage, Team, Salesperson, Expected Closing Month.
  • Toggle Forecast to see weighted revenue per stage.

Where CRM Fits

CRM sits upstream of Sales: an opportunity that is Won typically becomes (or links to) a quotation in the Sales app. If you only need to send quotations without managing a pipeline of unqualified leads first, the Sales app alone is enough — CRM adds the pre-sale funnel (lead capture, qualification, nurturing, forecasting) on top of it.

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Pipeline Management
Pipeline Management
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Pipeline Management

Stages

Go to CRM > Configuration > Stages. Default stages:

  • New / Incoming
  • Qualified
  • Proposal Sent
  • Negotiation
  • Won / Closed
  • Lost

Customizing Stages

  • Reorder stages by sequence number.
  • Set Probability % per stage (auto-calculates expected revenue).
  • Set Requirements – E.g. "Proposal Sent" requires a linked quotation.
  • Stages can be marked team-specific, so each team can run a different pipeline shape (e.g. a renewals team needs fewer stages than a new-business team).
  • Fold a stage in kanban settings to collapse it by default once most deals have moved past it, keeping the board focused on active work.

Moving Opportunities

  • Kanban: Drag and drop between stages.
  • List: Edit the stage field directly.
  • Form: Click the stage progression bar at top.

Marking Won / Lost

  • Click Won – Opportunity closes. Quickenerp can auto-create a customer and/or quotation if configured.
  • Click Lost – Select a Lost Reason (mandatory if configured). Add notes. The opportunity is archived.
  • A lost opportunity can be Restored from the archive if the deal comes back later — nothing is deleted, just archived.

Forecasting

The pipeline kanban shows the total expected revenue per stage. Weighted amount = Expected Revenue × Stage Probability %. The "Forecast" view shows this by salesperson, team, and month, and is the number most sales managers use for monthly revenue projections rather than raw pipeline value.

Duplicate & Similar Opportunity Warnings

When creating an opportunity for a company that already has one open, Quickenerp flags it so you don't run two competing deals with the same customer by accident. Review and merge if it's genuinely the same deal, or keep both if they're separate projects.

This documentation is updated continuously. Some features described here may be renamed, deprecated, or still being finalized.