Email Marketing

Getting Emails Into the Inbox, Not Spam

Domain Authentication

Before sending real volume, set up SPF, DKIM, and ideally DMARC DNS records for your sending domain — these prove to receiving mail servers that Quickenerp is authorized to send on your domain's behalf. Without them, even well-written campaigns land in spam for a large share of recipients. This is a one-time DNS setup done with whoever manages your domain.

Blacklist Management

Go to Email Marketing > Configuration > Blacklist. Addresses that hard-bounce or explicitly unsubscribe are added automatically and excluded from all future mailings — never remove an address from the blacklist just to re-add it to a list; that defeats the legal opt-out and damages sender reputation.

Legal Requirements

• Every marketing email must include a working, one-click unsubscribe link (auto-inserted via the {{unsubscribe_url}} variable) — required under regulations like CAN-SPAM, CASL, and GDPR-adjacent rules depending on your jurisdiction.
• Only mail contacts who opted in (or have a pre-existing business relationship, depending on local law) — imported lists of purchased/scraped addresses are a compliance and deliverability risk.
• Keep a genuine physical mailing address in the footer where required by law.

List Hygiene

Remove hard bounces and long-term non-engagers (e.g. no opens in 6–12 months) periodically. Mailbox providers track engagement per sending domain — a list full of dead addresses drags down deliverability for everyone on that list, not just the dead addresses themselves.

Email Marketing Reporting

Campaign Analysis

Go to Email Marketing > Reporting > Campaign Analysis.

• Dimensions: Campaign, Mailing List, Recipient, Date.
• Measures: Sent, Delivered, Opened, Clicked, Bounced, Unsubscribed.

Per-Campaign Dashboard

Open a sent campaign:

• Delivered Rate – Delivered / Sent.
• Open Rate – Unique Opens / Delivered.
• Click Rate (CTR) – Unique Clicks / Delivered.
• Bounce Rate – Hard + Soft Bounces / Sent.
• Unsubscribe Rate – Unsubscribes / Delivered.

A/B Testing

Create two campaign variants with different subject lines. Send variant A to 10% of the list, variant B to another 10%. After 24 hours, the winning variant is sent to the remaining 80%.

Best Practices

• Test on a small sample before full send.
• Keep unsubscribe link prominent (legal requirement).
• Clean mailing lists quarterly – remove hard bounces.
• Monitor spam complaints and adjust frequency.
• Watch open-rate trends over time, not just per campaign — a slow domain-wide decline usually means a deliverability problem, not suddenly worse subject lines.

Email Campaigns

Creating a Campaign

1. Go to Email Marketing > Campaigns → Create.
2. Subject – Email subject line.
3. Recipients – Select a mailing list.
4. From – Sender email address (must be configured in Settings).
5. Reply To – Where replies go.
6. Scheduled Date – Send immediately or schedule for later.
7. Use Template – Select a pre-designed template.

Email Body Editor

The drag-and-drop editor:

• Structure Blocks – 1-column, 2-column, 3-column rows.
• Content Blocks – Text, Image, Button, Divider, Social Icons, Footer.
• Dynamic Variables – Insert placeholders: {{name}}, {{email}}, {{company}}, {{unsubscribe_url}}.
• Inline CSS – Style editor for fonts, colors, spacing.

Test Email

Before sending to the list, click Send Test. Enter your email to receive a preview. Check rendering on desktop and mobile.

Sending Options

• Mass Mailing – Send to all recipients at once.
• Batch Size – Emails per batch to avoid hitting limits.
• Mailing Priority – Spam prevention delay.
• Schedule – Future date and time.

Mailing Lists

Go to Email Marketing > Mailing Lists.

• Create a list, add contacts manually or import CSV.
• Contacts can subscribe/unsubscribe via website form.
• Quickenerp auto-manages bounces and opt-outs.
• Use segmentation tags for targeting.