Deliverability, Blacklists & Compliance

Getting Emails Into the Inbox, Not Spam

Domain Authentication

Before sending real volume, set up SPF, DKIM, and ideally DMARC DNS records for your sending domain — these prove to receiving mail servers that Quickenerp is authorized to send on your domain's behalf. Without them, even well-written campaigns land in spam for a large share of recipients. This is a one-time DNS setup done with whoever manages your domain.

Blacklist Management

Go to Email Marketing > Configuration > Blacklist. Addresses that hard-bounce or explicitly unsubscribe are added automatically and excluded from all future mailings — never remove an address from the blacklist just to re-add it to a list; that defeats the legal opt-out and damages sender reputation.

Legal Requirements

• Every marketing email must include a working, one-click unsubscribe link (auto-inserted via the {{unsubscribe_url}} variable) — required under regulations like CAN-SPAM, CASL, and GDPR-adjacent rules depending on your jurisdiction.
• Only mail contacts who opted in (or have a pre-existing business relationship, depending on local law) — imported lists of purchased/scraped addresses are a compliance and deliverability risk.
• Keep a genuine physical mailing address in the footer where required by law.

List Hygiene

Remove hard bounces and long-term non-engagers (e.g. no opens in 6–12 months) periodically. Mailbox providers track engagement per sending domain — a list full of dead addresses drags down deliverability for everyone on that list, not just the dead addresses themselves.