Email Marketing
Last update:
07/21/2026
Completed
In this topic
Email Marketing Overview
- Introduction to Email Marketing
- Creating Campaigns & Templates
- Automation & Workflows
- Campaign Analytics
- Deliverability, Blacklists & Compliance
Campaigns & Lists
Triggered Emails
Deliverability & Compliance
Reporting & Analysis
Introduction to Email Marketing
The Email Marketing Module
Go to Email Marketing from the main dashboard. Create and send bulk email campaigns, manage subscriber lists, and track opens, clicks, and bounces.
Core Concepts
| Concept | Model | Description |
|---|---|---|
| Mailing List | mailing.list | A group of subscribers (contacts). |
| Mailing Contact | mailing.contact | A subscriber with email, name, and subscription status. |
| Campaign | mailing.mailing | An email sent to a mailing list. Contains subject, body, schedule. |
| Template | mailing.mailing with use_template | Saved email layout reused across campaigns. |
| UTM Tracking | Fields on campaign | Source, medium, campaign for Google Analytics integration. |
Menu Structure
- Campaigns – Create and manage email blasts.
- Mailing Lists – Manage subscriber groups.
- Configuration – Settings, templates, blacklist.
- Reporting – Campaign analysis.
Email Marketing vs Marketing Automation
This course covers one-off and recurring mass mailings (newsletters, promotions, announcements). For multi-step, condition-branching nurture workflows (e.g. "if opened but didn't click, wait 3 days then send a different follow-up"), see the dedicated Marketing Automation course, which uses a separate visual workflow builder on top of the same mailing infrastructure.
Rating
0
0
Commenting is not enabled on this course.
This documentation is updated continuously. Some features described here may be renamed, deprecated, or still being finalized.