Campaign Analytics

Email Marketing Reporting

Campaign Analysis

Go to Email Marketing > Reporting > Campaign Analysis.

• Dimensions: Campaign, Mailing List, Recipient, Date.
• Measures: Sent, Delivered, Opened, Clicked, Bounced, Unsubscribed.

Per-Campaign Dashboard

Open a sent campaign:

• Delivered Rate – Delivered / Sent.
• Open Rate – Unique Opens / Delivered.
• Click Rate (CTR) – Unique Clicks / Delivered.
• Bounce Rate – Hard + Soft Bounces / Sent.
• Unsubscribe Rate – Unsubscribes / Delivered.

A/B Testing

Create two campaign variants with different subject lines. Send variant A to 10% of the list, variant B to another 10%. After 24 hours, the winning variant is sent to the remaining 80%.

Best Practices

• Test on a small sample before full send.
• Keep unsubscribe link prominent (legal requirement).
• Clean mailing lists quarterly – remove hard bounces.
• Monitor spam complaints and adjust frequency.
• Watch open-rate trends over time, not just per campaign — a slow domain-wide decline usually means a deliverability problem, not suddenly worse subject lines.