Post & Account Performance

What's Actually Working

Per-Post Insights

Open any posted item to see platform-reported engagement (likes, comments, shares, impressions, clicks) pulled back from each platform's own API — the same numbers you'd see natively, without logging into each platform.

Account-Level Dashboard

Compare follower growth and engagement rate across connected accounts and platforms on one dashboard, useful for deciding where to invest more posting effort.

Linking to Website Traffic

Posts that link back to your website automatically carry UTM tracking parameters, so traffic and conversions from a specific social post are attributable in Website/eCommerce analytics rather than showing up as generic "referral" traffic.

Best Practices

• Reconnect an account promptly if you see a token/authorization error — platforms periodically require re-authorization, and a stale connection silently stops future scheduled posts from that account.
• Preview platform-specific formatting before scheduling, especially for character-limited platforms.
• Use the content calendar to spot gaps or clustering in your posting schedule at a glance.