eCommerce Reporting

eCommerce Reporting

eCommerce Analysis

Go to eCommerce > Reporting > eCommerce Analysis. Pivot with:

• Dimensions: Product, Category, Customer, Country, Payment Method, Shipping Method.
• Measures: Sales (Untaxed), Total, Quantity, Number of Orders.
• Filters: Date Range, Order Status, Sales Channel.

Key Metrics

• Conversion Rate – Visitors who completed checkout / total visitors.
• Average Order Value – Total sales / number of orders.
• Cart Abandonment Rate – Carts created but not paid.
• Top Selling Products – Volume and revenue.
• Sales by Channel – Direct, Referral, Social, Email.

Abandoned Cart Recovery

Enable Email Marketing integration. Quickenerp can auto-send abandoned cart emails after 1 hour, 24 hours, and 72 hours. Configure in eCommerce > Configuration > Settings > Abandoned Carts.

Best Practices

• Review cart abandonment rate weekly.
• A/B test product page layouts using the website builder (duplicate page → test variant).
• Monitor payment failure rates per provider.
• Analyze which customer segments buy which products.
• Cross-check eCommerce revenue against Sales/Accounting reports monthly — the numbers should match once orders are invoiced, so a gap usually flags a stuck or unpaid order.