eCommerce

eCommerce Reporting

eCommerce Analysis

Go to eCommerce > Reporting > eCommerce Analysis. Pivot with:

• Dimensions: Product, Category, Customer, Country, Payment Method, Shipping Method.
• Measures: Sales (Untaxed), Total, Quantity, Number of Orders.
• Filters: Date Range, Order Status, Sales Channel.

Key Metrics

• Conversion Rate – Visitors who completed checkout / total visitors.
• Average Order Value – Total sales / number of orders.
• Cart Abandonment Rate – Carts created but not paid.
• Top Selling Products – Volume and revenue.
• Sales by Channel – Direct, Referral, Social, Email.

Abandoned Cart Recovery

Enable Email Marketing integration. Quickenerp can auto-send abandoned cart emails after 1 hour, 24 hours, and 72 hours. Configure in eCommerce > Configuration > Settings > Abandoned Carts.

Best Practices

• Review cart abandonment rate weekly.
• A/B test product page layouts using the website builder (duplicate page → test variant).
• Monitor payment failure rates per provider.
• Analyze which customer segments buy which products.
• Cross-check eCommerce revenue against Sales/Accounting reports monthly — the numbers should match once orders are invoiced, so a gap usually flags a stuck or unpaid order.

Serving Returning Customers

Customer Portal

A registered customer can log in and see, under My Account:

• Order history and current order status/tracking.
• Invoices and payment status.
• Saved addresses (billing/shipping).
• Saved payment tokens (if the payment provider supports saved cards).

Guest Checkout vs Account Required

In eCommerce > Configuration > Settings, choose whether customers must create an account to buy, or can always check out as a guest (an account is auto-created behind the scenes either way, so order history is preserved if they later set a password).

Product Reviews & Ratings

Enable Customer Reviews in Settings to let logged-in customers who purchased a product leave a star rating and comment on its product page. Reviews can be moderated (approve before publish) or shown immediately, depending on your risk tolerance for unmoderated public comments.

Wishlists & Compare

If enabled, customers can add products to a Wishlist for later, or use Compare to view several products' attributes side by side before deciding — both are toggled per-website in Settings.

Promotions & Coupons

Enable the Coupons (loyalty) and Gift Cards modules in Apps.

Creating a Coupon Program

1. Go to eCommerce > Configuration > Coupon Programs.
2. Click Create.
3. Name – Internal name.
4. Rule:

• Minimum purchase amount.
• Specific products or categories.
• Customer group.

• Percentage discount (e.g. 10% off).
• Fixed amount discount (e.g. $15 off).
• Free shipping.
• Free product.

Gift Cards

Go to eCommerce > Configuration > Gift Cards.

• Sell gift cards as products.
• Customers buy a gift card → receive a code.
• Recipient enters code at checkout to redeem.
• Partial redemption supported – remaining balance stays for next purchase.

Automatic Promotions (Cart Rules)

Go to Sales > Configuration > Promotions. Create rules that auto-apply without a code:

• Buy X get Y free.
• Spend $100, get 20% off.
• Free shipping over $50.